4th Bridal Couture Week will be held in Karachi from April 13-15

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If there’s one thing Sultana Siddiqui, the CEO of Hum TV, has perfected, it is the art of performance. As expected, when her company held a press conference recently to announce the fourth instalment of their Bridal Couture Week (BCW ), to be held in Karachi from April 13-15 showcasing the work of 19 designers, there was obviously rhythm, dance and festivity surrounding the whole affair. It was quite fitting really since weddings in this part of the world are all about theatrical extravaganza. Regarding the BCW, Siddiqui said, “We are giving an opportunity to established as well as new names.” She cited the example of a designer who was featured in BCW and is now flooded…